URB IS A GLOBAL LEADER IN
DEVELOPING SUSTAINABLE CITIES

URB IS A GLOBAL LEADER IN
DEVELOPING SUSTAINABLE CITIES

SENSE OF PURPOSE

WHY?

Rising population, urbanisation and impacts of climate change are increasing the need for cities to be sustainable, resilient and smart. Thus the creation of net zero sustainable cities is no longer a choice, it has become a necessity. This requires planners & developers with experience as well as technical know-how in designing and delivering such projects, which the market currently lacks.

Today we are also at the very early stages in the evolution of sustainable cities, thus the features of a sustainable city is rapidly evolving as urban challenges grow, lifestyle habits change, socio-economic challenges expand and new technologies emerge. The increase rate of climate change is also fuelling new thinking in the planning of the next generation of sustainable cities, for which URB is creating benchmark models for others to follow.

WHAT?

URB is a highly experienced developer of Net Zero Sustainable Cities. We also offer consultancy to share our expertise. We also invest in urban-tech start-ups through our incubator.

As changemakers in sustainable developments, URB has developed various initiatives to promote sustainability within the industry. This includes the world’s first incubator for sustainable cities, an R&D programme focusing entirely on developing new solutions for the next generation of sustainable cities.

Our international experience, knowledge, and know-how of designing sustainable cities of various scales in different parts of the world is empowering our mission; to be the global and trusted leader in developing the next generation of sustainable cities, whilst educating people that such cities are commercially viable to construct and operate.

WHO?

Baharash Bagherian, Author of ‘Human Centric Urban Innovations‘, founded URB with a sense of purpose to accelerate the world’s transition towards sustainable developments. 

He previously masterminded designs of various sustainable cities under construction including The Sustainable City in Yiti, Oman and The Sustainable City in Yas Island Abudhabi as well as many others that are yet to be revealed. He also led the designs for the Phase 2 of The Sustainable City in Dubai, the first operational sustainable community in the Mena region.

As a highly experienced & award winning designer, Baharash Bagherian has 20 years of experience, bringing a holistic overview of design & sustainability, leading the team at URB to develop the highest standards of sustainable developments through his unique expertise as well as sustainability know-how.


THERE IS A TRUE SENSE OF
ENTREPRENEURIAL SPIRIT
IN OUR APPROACH TO
SUSTAINABLE DEVELOPMENTS

AWARDS

Most Influential Project of the Year

Architecture firm of the Year – Shortlist

Developer of the Year – Shortlist

Sustainability initiative of the Year – Shortlist

Executive of the year – Shortlist

Sustainability Leader of the Year – Shortlist

Construction Executive of the Year – Shortlist

CEO of the Year – Shortlist

WE WORK AT ALL SCALES
FROM MEGA TO MICRO

HOW WE WORK?

COLLABORATION

We treat our investors as partners and engage them actively throughout the entire process to exceed expectations. Our team consists of highly experienced Development Managers, Urban Planners, Landscape Designers & Architects. We work holistically from the very beginning together with our partners to ensure the best solutions at the lowest capital & operational costs. This collaborative approach to master planning provides the best environment for projects to be delivered within budget & on time.

 

SUSTAINABILITY DNA

Our sustainability DNA is comprehensive and covers all aspects of sustainability to ensure our designs are holistic, resilient and smart. Our projects are planned to follow the highest sustainability standards by providing multifunctional holistic solutions to address all the three key pillars of sustainability; social, economic and environmental. Our aim is to create zero carbon smart cities that takes a balanced approach between these three pillars with the lowest costs, yet with the largest sustainability benefits.

INNOVATION

There is a true sense of entrepreneurial spirit in our approach to master planning. Each project is driven by a process of investigation, experimentation and always asking “what if?”. The outcomes of these studies coupled with our expertise in urban planning which embodies years of research, testing, and implementation of sustainable solutions, form the basis of the design. Each project thus presents an opportunity for a new way of thinking, to provide a higher quality of life whilst also protecting the environment.

OUR WORK IS BREAKING THE
BOUNDARIES OF DESIGN IN
THE BUILT ENVIRONMENT

PARTNERSHIP OPPORTUNITIES

GOVERNMENTS

We believe that successful delivery of sustainable cities are a result of a collective effort between public private partnerships. URB have access to equity funds & technical know-how to drive change in cities. We are interested to meet with government ministers & heads of states to form mutually beneficial partnerships to build more sustainable cities globally. Please contact our team to arrange for a preliminary meeting.

INVESTORS

Our developments offer great returns and are planned in phases to allow the lowest equity capital for initiating the project. We develop a mix of assets in our developments to diversify our holdings and to offer a live-work-visit destination. Our build to sell & lease assets have higher rental yields and price appreciations than other developments. We are always interested to meet investors to form joint venture partnerships in our future developments. Please contact our team to arrange for a preliminary meeting.

LANDOWNERS

We are always interested in land above 40 hectares in size. If you are a landowner with an interest to form a partnership to build a sustainable city together, please contact us with details of your plot & to arrange for a preliminary meeting.

OUR ACCOMPLISHMENTS ARE
THE CUMULATIVE EFFECT OF
OUR HOLISTIC APPROACH

VIDEO MESSAGE FROM OUR CEO