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The rapid growth of population, urbanization, and the escalating impacts of climate change have made it imperative for cities to become sustainable, resilient, and smart. The creation of net-zero sustainable cities is no longer a choice but a necessity. This transformation demands planners and developers with the expertise and technical proficiency to design and deliver such projects, a capability currently scarce in the market.
Today we are also at the very early stages in the evolution of sustainable cities, thus the features of a sustainable city is rapidly evolving as urban challenges grow, lifestyle habits change, socio-economic challenges expand and new technologies emerge. The accelerating pace of climate change necessitates innovative thinking in planning the next generation of sustainable cities. URB is at the forefront, creating benchmark models for the world to follow.
URB is a highly experienced developer of Net Zero Sustainable Cities. We also offer offer consultancy to share our extensive expertise and investing in urban-tech startups through our incubator.
As changemakers in sustainable developments, URB has developed various initiatives to promote sustainability within the industry. This includes the world’s first incubator for sustainable cities, and EPIC Lab – an R&D program focusing entirely on developing new solutions for the next generation of sustainable cities.
Our international experience, knowledge, and know-how of designing sustainable cities of various scales in different parts of the world is empowering our mission; to be the global and trusted leader in developing the next generation of sustainable cities, whilst educating people that such cities are commercially viable to construct and operate.
Baharash Bagherian, Author of ‘Human Centric Urban Innovations‘, founded URB with a sense of purpose to accelerate the world’s transition towards sustainable developments.
He previously masterminded designs of various sustainable cities under construction including The Sustainable City in Yiti, Oman and The Sustainable City in Yas Island Abudhabi as well as many others that are yet to be revealed. He also led the designs for the Phase 2 of The Sustainable City in Dubai, the first operational sustainable community in the Mena region.
With over 20 years of experience as an award-winning designer, Baharash Bagherian brings a comprehensive perspective on design and sustainability. Under his leadership, URB is committed to developing the highest standards of sustainable developments, leveraging his unique expertise and profound knowledge of sustainability.
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We view our investors as partners, engaging them actively throughout the entire process to exceed expectations. Our team, composed of experienced Development Managers, Urban Planners, Landscape Designers, and Architects, works holistically from the outset. By collaborating closely with our partners, we ensure the best solutions are achieved at the lowest capital and operational costs. This integrative approach to master planning fosters an optimal environment for delivering projects within budget and on time.
Sustainability is at the core of everything we do. Our projects are meticulously planned to follow the highest sustainability standards, providing multifunctional solutions that address the three key pillars of sustainability: social, economic, and environmental. Our goal is to create zero-carbon smart cities that strike a balance between these pillars, delivering the largest sustainability benefits at the lowest costs. Our holistic, resilient, and smart designs ensure a sustainable future for generations to come.
Our approach to master planning is driven by an entrepreneurial spirit and a commitment to innovation. Each project begins with a process of investigation, experimentation, and the constant questioning of “what if?”. The insights gained from these studies, combined with our extensive expertise in urban planning, shape the design of each project. This process, grounded in years of research, testing, and implementation of sustainable solutions, enables us to create new ways of thinking. Each project is an opportunity to enhance quality of life while protecting the environment.
The successful delivery of sustainable cities results from a collective effort between public and private partnerships. URB has access to equity funds and the technical expertise needed to drive urban transformation. We are eager to collaborate with government ministers and heads of state to establish mutually beneficial partnerships aimed at building more sustainable cities globally. Please contact our team to arrange a preliminary meeting.
Our developments offer exceptional returns, strategically planned in phases to minimize initial equity capital requirements. We create a diversified mix of assets within our projects, offering live-work-visit destinations. Our build-to-sell and lease assets are positioned to achieve higher rental yields and price appreciations compared to other developments. We welcome investors interested in forming joint venture partnerships for future projects. Please contact our team to arrange a preliminary meeting.
We are always seeking land parcels above 40 hectares. If you are a landowner interested in partnering with us to develop a sustainable city or a new development, please contact us with details about your project to arrange a preliminary meeting.